Does PSI Seminars use coercive marketing tactics?

Every business knows the value and importance of word-of-mouth marketing — we just do it way better than most companies do. We’re very organized about it because it’s our primary marketing strategy. In fact, it was originally designed this way so that the company would fade away if people stopped getting value from it. That hasn’t happened yet. 

Sometimes our grads may get a little over-enthusiastic, but that’s because of the positive experience and results they’ve been able to attain for themselves. Consider this: if someone you know truly had a profound, positive, life-changing experience, how would you expect them to act? Think about how excited you’ve seen friends get over a restaurant, a movie, a book, etc., then multiply that. It’s easier now to understand their zeal. It doesn’t mean they’ve lost their mind and joined a cult.